We have put together a series of free sportsbetting guides to help you improve. These guides cover a variety of topics that range from beginner to advanced concepts. It is important that you learn the fundamentals of sportsbetting from a trusted source to ensure you are consuming correct information.
How does profitable sportsbetting work?
There exists a margin between the betting lines offered at a sportsbook and the market’s expected value. Oddsmakers adjust their lines in an attempt to control the action on a given match. This is done with the goal of either achieving an equal amount of money staked on either side of a market, or to take a position (where they believe they have the advantage).
The expected value of a betting market is it’s true value. A team’s average win percentage, margin of victory, or total points scored if the match were to be played an infinite number of times. Being able to evaluate expected value is a fundamental of profitable sportsbetting. As previously mentioned oddsmakers adjust their lines away from the expected value in consideration of their customers’ betting habits. A team with a true winning percentage of 56% might have -110 money line odds. In order to justify placing a wager with -110 odds you need to win at least 52.38% of the time (the break-even percentage). Since this is the case, we are making a good bet.